When customer perception is part of a business strategy, which action does NOT align with it?

When customer perception is integrated into a business strategy, actions that enhance the customer's experience and satisfaction are prioritized. Making a good impression on customers is crucial, as it directly affects their perception of the brand, their loyalty, and overall satisfaction.

The action of "not making a good impression on the customer" goes against this principle. A positive first impression can be critical in influencing potential customers' views of a company, as well as fostering repeat business. In contrast, creating user-friendly products, offering high-quality customer service, and providing consistent product availability all contribute positively to customer perception. These actions ensure that customers feel valued, understood, and satisfied with their products and services, which is essential for building a strong brand reputation. Therefore, the choice that does not align with a strategy focused on customer perception is clearly one that undermines the goal of fostering a positive customer experience.