What is a primary benefit of using team-based bonuses for the marketing department?

A primary benefit of using team-based bonuses for the marketing department is that it encourages collaborative behaviors among employees. In a marketing environment, teamwork is essential for generating creative ideas, developing strategies, and executing campaigns effectively. By implementing team-based bonuses, organizations promote a sense of shared responsibility and collective success, which can lead to more effective collaboration. This approach motivates employees to work together towards common goals rather than focusing solely on individual achievements. Consequently, team-based bonuses can enhance communication, strengthen relationships among team members, and ultimately contribute to improved performance and outcomes for the marketing department.