To attract food engineers while matching the market in total compensation, Fresh Munchables should aim to what?

The goal of attracting food engineers while ensuring competitive total compensation involves strategically balancing both base pay and variable compensation. Leading the market in base pay while lagging in variable compensation can be an effective approach to attract talent.

By offering a higher base salary, Fresh Munchables can make its position more appealing right from the start, providing immediate financial benefits. This can be particularly alluring for candidates who prioritize stable, guaranteed income over potentially variable earnings linked to performance. However, maintaining the ability to compensate employees well on variable pay means the company can still incentivize productivity and loyalty without being the highest payer across the board.

This strategy allows the company to attract and retain skilled professionals by providing them with robust immediate financial support while also maintaining flexibility in managing total compensation expenses in the long run. Thus, this approach recognizes the diverse preferences of job seekers within the engineering field and aims to use pay as a strategic tool for recruitment in the competitive market.